Senior Social Media Strategist (Assistant Manager level)

Gratitude Inc

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1 day ago

Senior Social Media Strategist (Assistant Manager level)

7-8 Year(s)

60 - 65 Thousand p.m

Manila (Mandaluyong)
(Base Location for WFH)

Job Description

Key Skills

Digital Marketing Social Media Content Creation and Curation Collaboration and Training social media strategy US Market research

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Job Title: Senior Social Media Strategist-Assistant Manager (Individual Contributor)

Salary: 65,000

Location/Work set up : EDSA Greenfield/Work from Home

Shift Schedule: Night Shift

We are seeking a highly skilled Senior Social Media Strategist to lead initiatives in social selling, thought leadership, and personal brand development for senior leaders of our professional services (BPO) firm. This role focuses on engaging senior B2B target audiences across verticals in enterprise and upper midmarket companies through innovative and strategic social media efforts. The ideal candidate will excel at crafting compelling content, leveraging social media platforms for business growth, and driving meaningful connections with decision-makers.

Key Responsibilities

Social Selling and Executive Thought Leadership Develop and execute a social selling strategy that enables senior leaders to build meaningful relationships with target audiences. Craft compelling thought leadership content tailored to resonate with enterprise and upper midmarket decision-makers, including CFOs, CIOs, CHROs, and customer care leaders.

Personal Brand Development Collaborate with senior executives to define their unique personal brand narratives and align them with company objectives. Create a consistent cadence of high-quality, engaging posts, articles, and multimedia content for LinkedIn and other relevant platforms.

Content Creation and Curation Write, edit, and optimize organic and paid social media content, including posts, articles, videos, and infographics, to drive engagement and thought leadership with target audiences. Curate industry-relevant content to support senior leaders in staying active and credible in their areas of expertise. Monitor and respond to interactions with the brand and recommend engagement strategies and tactics for leaders, fostering meaningful conversations with key audiences.

Audience Engagement and Growth Identify and engage with senior B2B decision-makers, influencers, and industry leaders across social platforms, esp. LinkedIn. Use data-driven insights to refine targeting and improve audience reach and engagement.Track and analyze performance metrics to ensure alignment with engagement and business goals.

Platform Management and Optimization Stay ahead of social media trends and platform updates, ensuring the company and its leaders leverage the latest tools and strategies effectively. Utilize analytics tools to monitor campaign performance and suggest data-driven enhancements. .

Collaboration and Training Partner with marketing, communications, sales, and client success teams to align social media strategies with broader business objectives. Provide training and resources to senior leaders on social media best practices, trends, and tools.

Qualifications :

• Education: Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.

• Minimum of 7 years of experience in public relations, corporate communications, or a related field, with a focus on the U.S. market.

• Exceptional writing and editing skills, with the ability to craft compelling stories.

• Strong understanding of the U.S. media landscape and industry award programs.

• Excellent project management, collaboration, and organizational skills, with the ability to handle multiple deadlines.

• Proficiency in PR tools and platforms such as Cision, Meltwater, or similar.

• Demonstrated Tier 5-level expertise, including strategic planning, strong writing, and tool proficiency (e.g., Canva, video editing).

• Experience in professional services, technology, or BPO industries is highly preferred.

• Must have U.S. marketing experience.

Skills:

• Exceptional writing and storytelling skills, with a strong ability to capture the voice and expertise of an enterprise brand and senior leaders.

• Advanced knowledge of LinkedIn, LinkedIn Sales Navigator, and other relevant platforms.

• Proficiency in social media analytics tools and data-driven optimization strategies.

Competencies:

• Strategic thinker with a creative and innovative approach to social media.

• Excellent interpersonal and communication skills, with the ability to influence and guide senior leaders.

• Results-driven mindset with a focus on measurable outcomes.

• Highly organized and able to manage multiple projects and stakeholders simultaneously.

Why Join Us?

• Lead social media initiatives that directly impact brand visibility, thought leadership, and business growth. • Collaborate with senior executives to amplify their voices and build meaningful connections with key audiences.

• Join a dynamic, forward-thinking team committed to innovation and excellence in professional services marketing.

Role

Account & Financial Services

Timings

Night Shift (Permanent)

Industry

BPO

Work Mode

Work from Home

Functional Area

Banking / Financial Services

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