MARKETING OPERATIONS MANAGER
Gratitude IncMARKETING OPERATIONS MANAGER
Job Description
Key Skills
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JOB TITLE: MARKETING OPERATIONS MANAGER
Salary: Negotiable
Work Setup: Hybrid – 3 Days Onsite, 2 Days Work From Home
Location: McKinley
We are looking for a highly skilled Marketing Operations Manager to support growth marketing initiatives. This role will focus on marketing automation, campaign operations, data management, lead lifecycle workflows, and demand generation performance.
The successful candidate will work closely with Growth, Sales, and Product Marketing teams to build efficient processes and deliver measurable marketing results.
KEY RESPONSIBILITIES
MARKETING AUTOMATION & CAMPAIGN EXECUTION
Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
Manage segmentation, scoring models, and nurturing journeys using Marketo or similar Marketing Automation Platform (MAP) tools.
Support end-to-end campaign operations, including tracking, quality assurance, deployment, and reporting.
SYSTEM & DATA MANAGEMENT
Manage marketing technology stack components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools.
Maintain data quality, hygiene, and governance.
Manage lead routing, deduplication, and data enrichment processes.
PERFORMANCE MEASUREMENT & INSIGHTS
Build dashboards and performance reports to track funnel metrics, pipeline contribution, and campaign ROI.
Analyze campaign performance and provide actionable insights to improve efficiency, targeting, and overall effectiveness.
ABM & PERSONALIZATION
Leverage platforms such as Demandbase or equivalent ABM tools for account-level campaigns and intent-based targeting.
Support personalized outreach initiatives.
Partner with Sales teams to operationalize ABM programs and ensure effective lead handoff processes.
PROCESS OPTIMIZATION
Identify bottlenecks in marketing workflows and implement scalable, automated solutions.
Develop SOPs, documentation, and training resources for cross-functional teams.
Continuously improve marketing operations processes and campaign efficiency.
REQUIRED QUALIFICATIONS
4–7 years of experience in Marketing Operations or Growth Marketing, preferably within B2B digital-first organizations.
Hands-on experience with Salesforce CRM, Marketo or similar MAP platforms, and LinkedIn Campaign Manager.
Strong background in marketing automation, campaign execution, lead lifecycle management, and data governance.
Experience building dashboards, analyzing funnel metrics, and improving campaign performance.
Exposure to ABM platforms such as Demandbase, 6sense, or Terminus is an advantage.
Experience with BI tools is an advantage.
Strong project management and stakeholder management skills.
Role
Any Other
Timings
Rotational Shifts (Permanent)
Industry
Other
Work Mode
Hybrid
Process
Voice
Functional Area
Any Other
Note: Myglit doesn't charge any money from candidates. If you have been asked to pay money to get this job then report to us immediately at support@myglit.com.
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